Cookies Policy

This Cookies Policy sets out the basis on which we, Adrian B & Sons Groundworks Limited, use cookies and similar technologies on or in relation to our website, www.abs-groundworks.co.uk (our website). This Cookies Policy is effective from 12 January 2023.

‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. ‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so. For information on the difference between essential and non-essential cookies, see the section below entitled About cookies.

For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies.

About cookies

Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.

Cookies can be classified as either ‘essential’ or ‘non-essential’.

Essential cookies: these are cookies that are either:

  • used solely to carry out or facilitate the transmission of communications over a network; or
  • strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.

Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to provide additional functionality on our website (‘functional’ cookies), analyse your behaviour on a website (‘analytical’ cookies) or to display advertisements to you (‘advertising’ cookies).

Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.

Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.

Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.

Cookies can be classified as ‘first party’ or ‘third party’.

First party cookies: these are cookies placed on your device by our website domain.

Third party cookies: these are cookies placed on your device by third party website domains.

If you require further information about cookies in general, please visit www.allaboutcookies.org

For essential cookies, our legal basis for processing is our legitimate interests in ensuring our site functions properly, providing you with the online services you have requested.

For non-essential cookies and other technologies, our legal basis for processing is your consent which you give by accepting non-essential cookies using your cookie control tool.

List of cookies used

We use the following cookies on or in relation to our website:

Name of Cookie Essential or Non-essential? Type of cookie First or Third party? Session or Persistent? Expiry Time Purpose
CookieControl Essential Necessary First party Persistent 90 days Used by Cookie Control Tool to store the user's cookie consent state on www.abs-groundworks.co.uk website
_cfduid Essential Necessary Third party Persistent 30 days Used by CloudFare to identify malicious visitors to our website, to assist with web-traffic filtration, and to reduce the chance of blocking legitimate users. Read more at Understanding the Cloudfare Cookies.
__cf_bm Essential Necessary Third party Persistent 30 days Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. Read more at Understanding the Cloudfare Cookies.
_ga Non-essential Analytical First party Persistent 2 years Used by Google Analytics Cookie to registers a unique ID that is used to generate statistical data on how the visitor uses the website
_gat Non-essential Analytical First party Session - Used by Google Analytics to throttle request rate
_gid Non-essential Analytical First party Session - Used by Google Analytics Cookie to register a unique ID that is used to generate statistical data on how the visitor uses the website
_ga_# Non-essential Analytical First party Persistent 2 years Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit
test_cookie Non-essential Marketing Third party Persistent 1 day Used by Google DoubleClick to check if the user's browser supports cookies
MUID Non-essential Marketing Third Party Persistent 1 year Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains
MUIDB Non-essential Marketing Third Party Persistent 1 year Registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisements on websites
_fbp Non-essential Marketing First party Persistent 90 days Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
fr Non-essential Marketing Third party Persistent 90 days Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
tr Non-essential Marketing (Pixel) Third Party Session - Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
IDE Non-essential Marketing Third party Persistent 1 year Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user
NID Non-essential Marketing Third party Persistent 6 months Google cookie registers a unique ID that identifies a returning user's device. The ID is used for targeted ads
Ads/ga-audiences Non-essential Marketing (Pixel) Third party Session - Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites
rc::a Essential Necessary Third Party Persistent - Cookie used by Google reCaptcha to prevent spam form submission on our website
rc::b Essential Necessary Third Party Session - Cookie used by Google reCaptcha to prevent spam form submission on our website
rc::c Essential Necessary Third Party Session - Cookie used by Google reCaptcha to prevent spam form submission on our website
_uetsid Non-essential Marketing First Party Persistent 1 day Used by Microsoft to identify user sessions and determine what ads should be shown that may be relevant to the end user.
_uetsid_exp Non-essential Marketing First Party Persistent 1 day This cookie collects the expiration date & time for the Signed In user ID Cookie for Microsoft Bing Advertising.
_uetvid Non-essential Marketing First Party Persistent 16 days Used by Microsoft to store a unique, non-personally identifiable ID representing a unique user. It allows us to engage with you if you have previously visited our website.
_uetvid_exp Non-essential Marketing First Party Persistent 16 days This cookie collects the expiration date & time for the unique visitor ID Cookie for Microsoft Bing Advertising.
_clck Non-essential Marketing First Party Persistent 1 year Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID. This cookie is installed by Microsoft Clarity to store information of how visitors use a website and help in creating an analytics report of how the website is doing. The data collected includes the number of visitors, the source where they have come from, and the pages visited in an anonymous form.
_clsk Non-essential Marketing First Party Persistent 1 day Connects multiple page views by a user into a single Clarity session recording. This cookie is installed by Microsoft Clarity to store information of how visitors use a website and help in creating an analytics report of how the website is doing. The data collected includes the number of visitors, the source where they have come from, and the pages visited in an anonymous form.

Web beacons

We and any marketing companies we use also embed web beacons in our marketing emails and on our website. Web beacons are small GIF image files which enable us to track your receipt of our marketing emails, how often you view our adverts or website pages, your location, IP address and browser information. Web beacons are activated whenever you open a marketing email or access a page on our website which contains a web beacon. Web beacons transmit data when you view them but are not capable of accessing any other information on your computer. Web beacons are not stored on your hard drive unless you download a GIF image containing them.

Some (but not all) browsers enable you to restrict the use of web beacons by either preventing them from sending information back to their source (for example, when you choose browser settings that block cookies and trackers), or by not accessing the images containing them (for example, if you select a ‘do not display images (in emails)’ setting in your email server).

Facebook Pixel

We use Facebook Pixel on our website. Facebook Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website.

Facebook aggregates data gathered from our use of Facebook Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use Facebook’s advertising services. You can find out more about how Facebook handles information they collect about you and other individuals by accessing their privacy policy, which is available here: https://www.facebook.com/about/privacy

How to accept or reject cookies

There are a number of different ways in which you can accept or reject some or all cookies and similar technologies. Some of the main methods of doing so are described below.

You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org

Cookie control tool

You can accept or reject non-essential cookies by using our cookie management tool turning on/off the non-essential cookies switches.

Browser settings

You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.

Existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

Google Adsettings

You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here https://adssettings.google.com/ and by:

  • unticking the button entitled ‘Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account’; and
  • switching the ‘Ads Personalisation’ setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue).

Alternatively, you can install a free browser plugin here: https://support.google.com/ads/answer/7395996

Google Analytics Opt-out Browser Add-on

You can opt out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout

You can block Facebook Pixel using our cookie control tool by turning off the Marketing Cookies switch.

Disconnect for Facebook

You can install a browser add-on tool called ‘Disconnect Facebook pixel and FB tracking’. This will stop Facebook tracking you on third party websites. You can install the tool here:

European Interactive Digital Advertising Alliance Tool

You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest based ads by visiting http://www.youronlinechoices.com, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.

Copyright, credit and logo

This Cookies Policy is based on a template provided by GDPR Privacy Policy. For further information, please visit https://gdprprivacypolicy.org

The copyright in this Cookies Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved. Where we display the GDPR Privacy Policy logo on our website, this is used to indicate that we have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy.

TOP